Research on World Agricultural Economy

Exploring the Dynamics of Organic Food Research: Trends, Influences, and Future Directions

Thanuja K.A

Research Scholar, Department of Commerce ,Imayam Arts and Science College ,Kannanur,Thuraiyur, Tiruchirapalli District -621206,Affiliated to Bharathidasan UniversityTamilnadu, India

G. Suresh

Assistant professor in Commerce, Research Guide, Department of Commerce, Imayam Artsand Science College , Kannanur, Thuraiyur– 621206 Tiruchirapalli District ,Affiliated toBharathidasan University Tamilnadu, India

Mujeeb Saif Mohsen Al-Absy3

3 Accounting and Financial Science Department, College of Administrative and Financial Science, Gulf University, Sanad, Kingdome of Bahrain

Jaheer Mukthar K.P

Kristu Jayanti College Autonomous, Bengaluru

DOI: https://doi.org/10.36956/rwae.v6i3.1657

Received: 5 January 2025; Published: 19 June 2025

Abstract

The increasing focus on sustainable food practices has positioned organic food consumption as a significant area of academic and practical interest. This study employs a bibliometric analysis to explore global research trends on organic food consumption from 2014 to 2024, using data from 416 documents across 128 journals. By analyzing citation patterns, keyword co-occurrences, and author collaborations, the study uncovers the intellectual structure and key thematic evolutions within this field.Findings reveal that consumer behavior, sustainability, and marketing strategies remain central to organic food research. The Theory of Planned Behavior and the Stimulus-Organism-Response model serve as dominant theoretical frameworks, emphasizing the role of trust, perceived quality, and environmental concerns in shaping consumer choices. Leading contributions from journals such as the British Food Journal and the Journal of Cleaner Production highlight the interdisciplinary nature of this domain, bridging insights from economics, environmental science, and consumer psychology.Despite the growing body of literature, gaps persist in terms of regional diversity, particularly in emerging markets, where economic and cultural factors present unique adoption barriers. Additionally, the economic constraints associated with organic food consumption, alongside the underexplored role of digital marketing and e-commerce platforms, present avenues for further research. Future studies should prioritize longitudinal analyses to assess shifting consumer preferences, integrate policy-driven interventions to enhance accessibility, and explore technological advancements that promote sustainable food consumption. This study provides valuable insights for academics, policymakers, and industry practitioners seeking to advance global sustainable food systems and drive organic food adoption.

Keywords: Organic Food; Sustainable Consumption; Bibliometric Analysis; Consumer Behavior; Marketing Strategies; Environmental Sustainability

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